The Messy Middle™ Case Study #1: Transformational CFO Desires to Return to For-Profit Sector
Explaining the nuances of The Messy Middle™ is not easy. Below is an actual case study with visuals to help further clarify and drive...
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Case Study #3: From Zero Response to Accepting Offer within 1 Month of New Branding
David had held progressive roles in pharmacy operations at the same hospital system for 15+ years. Then, he was caught off guard and let...
Case Study #2 - HR Program Leader Nabs Long Awaited Promotion to a Larger Role
Lisa had evolved and grown significantly in recent years, but struggled to convey her new value proposition internally. As a result, she...
Case Study #1 - Transformational Search Results for IT PMO / Project Leader
Trish had been with the same Fortune 100 company for 15+ years, holding progressive roles in IT project and program management. Due to a...
The Power of BHC™, aka Brutally Honest Conversations
What DO want, what DON'T you want? Two seemingly simple questions, and yet, they change the game. So, if I were to ask you: "What do you...
Case Study #6: From Mom-and-Pop to Well-Paying Corporate Product Development Role in 2 Months
THE CHALLENGE: From work instability and 70-hour work weeks with no compensation upside, to a highly esteemed product development...
The 7 Tenets for Effective Branding™ - Tenet #7: Respect Thy Importance of Tailoring to the Audience
Tenet #7 is to embrace the fact that if you are in The Messy Middle, you will most likely need to learn how to tailor your branding (aka...
The 7 Tenets for Effective Branding™ - Tenet #6: Know Thy Job Search Strategy Options
We've reviewed the basic fundamentals in Tenet #1-#5, and I am hoping you've also had a chance to read through blog posts #1-#3 (short...
The 7 Tenets for Effective Branding™ - Tenet #5: Know Thy Target Audience(s)
This is one of the most critical components of any effective branding strategy or document-deliverable, and yet, it seems it often gets...
The 7 Tenets for Effective Branding™ - Tenet #3: Know How Thy Market Works
So, you've followed Tenet #1 and Tenet #2, and feel ready to head to the market. Now what? If you decide that you want to "change lanes"...
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