Job Search Strategies

The 7 Tenets for Effective Branding™ - Tenet #7: Respect Thy Importance of Tailoring to the Audience

Tenet #7 is to embrace the fact that if you are in The Messy Middle, you will most likely need to learn how to tailor your branding (aka...

The 7 Tenets for Effective Branding™ - Tenet #6: Know Thy Job Search Strategy Options

We've reviewed the basic fundamentals in Tenet #1-#5, and I am hoping you've also had a chance to read through blog posts #1-#3 (short...

The 7 Tenets for Effective Branding™ - Tenet #5: Know Thy Target Audience(s)

This is one of the most critical components of any effective branding strategy or document-deliverable, and yet, it seems it often gets...

The 7 Tenets for Effective Branding™ - Tenet #3: Know How Thy Market Works

So, you've followed Tenet #1 and Tenet #2, and feel ready to head to the market. Now what? If you decide that you want to "change lanes"...

The 7 Tenets for Effective Branding™ - Tenet #4: Know Thy UVP, and Own It.

Knowing your own UVP (unique value proposition) isn't as easy as one might think. One of the biggest reasons why this can be challenging...

The 7 Tenets for Effective Branding™ - Tenet #2: Know Thy Market & Competitive Landscape

As you launch your job search, have you validated where you will get the best traction... or are you just winging it and hoping for the...

The 7 Tenets for Effective Branding™ - Tenet #1: Know Thyself

Tenet #1 is to Know Thyself. There are 2 seemingly simple questions I always ask my clients at the beginning of our engagement, and yet...

Running To vs. Running From

"Running To" vs. "Running From" There is a huge distinction between the two. This difference will directly impact the effectiveness of...

The Power of BHC™, aka Brutally Honest Conversations

What DO want, what DON'T you want? Two seemingly simple questions, and yet, they change the game. So, if I were to ask you: "What do you...

Part 3: Posting Online? Know the 3 Audiences Impacting Your Search

In Part 1 and Part 2 of this 3-part blog series, we discussed the caveats involved in today's highly nuanced and tech-algorithmic-based...