Know How the Market Works

The 7 Tenets for Effective Branding™ - Tenet #7: Respect Thy Importance of Tailoring to the Audience

Tenet #7 is to embrace the fact that if you are in The Messy Middle, you will most likely need to learn how to tailor your branding (aka...

The 7 Tenets for Effective Branding™ - Tenet #6: Know Thy Job Search Strategy Options

We've reviewed the basic fundamentals in Tenet #1-#5, and I am hoping you've also had a chance to read through blog posts #1-#3 (short...

Part 3: Posting Online? Know the 3 Audiences Impacting Your Search

In Part 1 and Part 2 of this 3-part blog series, we discussed the caveats involved in today's highly nuanced and tech-algorithmic-based...

Part 2: Posting Online? Know the 3 Audiences Impacting Your Search

So, this is post #2 of a 3-part series. In this post, we focus on the caveats involved with the the second gatekeeper, "Middle Man." The...

Part 1: Posting Online? Know the 3 Audiences Impacting Your Search

I'm a strong advocate for creating more transparency and educating job seekers on the caveats that could be impacting their search. One...