Case Study #6: From Mom-and-Pop to Well-Paying Corporate Product Development Role in 2 Months
THE CHALLENGE: From work instability and 70-hour work weeks with no compensation upside, to a highly esteemed product development...
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The 7 Tenets for Effective Branding™ - Tenet #7: Respect Thy Importance of Tailoring to the Audience
Tenet #7 is to embrace the fact that if you are in The Messy Middle, you will most likely need to learn how to tailor your branding (aka...
The 7 Tenets for Effective Branding™ - Tenet #6: Know Thy Job Search Strategy Options
We've reviewed the basic fundamentals in Tenet #1-#5, and I am hoping you've also had a chance to read through blog posts #1-#3 (short...
The 7 Tenets for Effective Branding™ - Tenet #5: Know Thy Target Audience(s)
This is one of the most critical components of any effective branding strategy or document-deliverable, and yet, it seems it often gets...
The 7 Tenets for Effective Branding™ - Tenet #3: Know How Thy Market Works
So, you've followed Tenet #1 and Tenet #2, and feel ready to head to the market. Now what? If you decide that you want to "change lanes"...
The 7 Tenets for Effective Branding™ - Tenet #4: Know Thy UVP, and Own It.
Knowing your own UVP (unique value proposition) isn't as easy as one might think. One of the biggest reasons why this can be challenging...
The 7 Tenets for Effective Branding™ - Tenet #2: Know Thy Market & Competitive Landscape
As you launch your job search, have you validated where you will get the best traction... or are you just winging it and hoping for the...
Case Study #3: From Zero Response to Accepting Offer within 1 Month of New Branding
David had held progressive roles in pharmacy operations at the same hospital system for 15+ years. Then, he was caught off guard and let...
Case Study #2 - HR Program Leader Nabs Long Awaited Promotion to a Larger Role
Lisa had evolved and grown significantly in recent years, but struggled to convey her new value proposition internally. As a result, she...
Case Study #1 - Transformational Search Results for IT PMO / Project Leader
Trish had been with the same Fortune 100 company for 15+ years, holding progressive roles in IT project and program management. Due to a...
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