
Embed Section Subtitle
STEP 1:
CLARITY &
THE POWER OF BHCS™
This is your Embedded item paragraph. It’s a great place to add a description of your written, illustrated or visual content, as well as any other format that you have embedded in your site. Don’t hesitate to use this space to add valuable information for your users, and encourage them to take action.
Embed Section Subtitle
STEP 2:
MARKET VALIDATION & ALIGNMENT
This is your Embedded item paragraph. It’s a great place to add a description of your written, illustrated or visual content, as well as any other format that you have embedded in your site. Don’t hesitate to use this space to add valuable information for your users, and encourage them to take action.
Embed Section Subtitle
STEP 3:
UVP MINING
This is your Embedded item paragraph. It’s a great place to add a description of your written, illustrated or visual content, as well as any other format that you have embedded in your site. Don’t hesitate to use this space to add valuable information for your users, and encourage them to take action.
Embed Section Subtitle
STEP 4:
TARGET AUDIENCES
This is your Embedded item paragraph. It’s a great place to add a description of your written, illustrated or visual content, as well as any other format that you have embedded in your site. Don’t hesitate to use this space to add valuable information for your users, and encourage them to take action.
Embed Section Subtitle
STEP 5:
POSITIONING PLATFORM, MESSAGING & PITCH
This is your Embedded item paragraph. It’s a great place to add a description of your written, illustrated or visual content, as well as any other format that you have embedded in your site. Don’t hesitate to use this space to add valuable information for your users, and encourage them to take action.
Embed Section Subtitle
STEP 6:
GO TO MARKET STRATEGY
This is your Embedded item paragraph. It’s a great place to add a description of your written, illustrated or visual content, as well as any other format that you have embedded in your site. Don’t hesitate to use this space to add valuable information for your users, and encourage them to take action.
WHAT DO YOU WANT?
Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.
WHAT DON'T YOU WANT?
Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.
MARKET
ALIGNMENT
Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.
THAT MAKE SENSE?
Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.
WHERE WILL I GET THE BEST TRACTION?
Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.
WHO IS YOUR TARGET AUDIENCE?
Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.
WHAT ARE THEIR MOST PRESSING PAIN POINTS TODAY?
Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.
WHAT ARE THEIR MOST PRESSING PAIN POINTS TODAY?
Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.
WHAT IS THEIR VISION?
THEIR GO-FORWARD AGENDA?
Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.
HOW DO YOU FIT AS PIECE IN THE PUZZLE IN PROVIDING A SOLUTION?
Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.
SIZE, MATTERS
Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.
YOU'VE GOT 3 AUDIENCES
Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.

COMPANY SIZE AND MATURITY MATTERS
WHICH GO-MARKET-STRATEGY IS BEST FOR YOU?


SHIFT THE PITCH; TAILORING FOR RESULTS

BIG ROCKS VS. PEBBLES
PUT THE FOUNDATIONAL BUILDING BLOCKS
IN PLACE FIRST
Resist the Urge to Jump Into Your Search without First Placing the Foundational Building Blocks in Place

CONDITIONED WAY
OF APPROACHING A JOB SEARCH:
PEBBLES-FIRST

BETTER APPROACH:
BIG BLOCKS FIRST
TCA BRANDING SOLUTIONS
A DIVISION OF PIPER STRATEGY LLC offers the comprehensive capabilities and deep industry knowledge necessary to help you solve the most complex issues of your organization. Since opening our doors in 2000, we’re proud to say that each year we have a bigger list of returning and new clients.
Want to experience the expertise of TCA BRANDING SOLUTIONS
A DIVISION OF PIPER STRATEGY LLC for yourself? Give us a call today and let’s discuss what we can do for you.
TOOLS, TECHNIQUES & RESOURCES TO HELP GET THROUGH THE CLUTTER.
This is your Embedded item paragraph. It’s a great place to add a description of your written, illustrated or visual content, as well as any other format that you have embedded in your site. Don’t hesitate to use this space to add valuable information for your users, and encourage them to take action.
TOOLS, TECHNIQUES, & RESOURCES TO HELP YOU MOVE THROUGH THE CLUTTER
Feeling Overwhelmed? You are Not Alone. Here are some Resources to Help Guide You.
BHC(TM):
BRUTALLY HONEST CONVERSATIONS.
WHY IT MATTERS.


ASK YOURSELF:
2 SEEMINGLY SIMPLE QUESTIONS
THAT CHANGE THE GAME
THE WORKSHEET:
WHAT ARE YOUR KEY DRIVERS?
WRITE THEM DOWN.


THE FOLDER:
CREATE A SYSTEM TO ORGANIZE YOUR THOUGHTS.
THE GUT CHECK:
ARE YOU TRULY ALIGNED?
WHAT ELSE IS COMING UP?
