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STEP 1:
CLARITY &
THE POWER OF BHCS™

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STEP 2:
MARKET VALIDATION & ALIGNMENT

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STEP 3:
UVP MINING

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STEP 4:
TARGET AUDIENCES

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STEP 5:
POSITIONING PLATFORM, MESSAGING & PITCH

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STEP 6:
GO TO MARKET STRATEGY

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WHAT DO YOU WANT?

Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.

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WHAT DON'T YOU WANT?

Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.

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MARKET 
ALIGNMENT

Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.

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THAT MAKE SENSE?

Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.

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WHERE WILL I GET THE BEST TRACTION?

Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.

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WHO IS YOUR TARGET AUDIENCE?

Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.

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WHAT ARE THEIR MOST PRESSING PAIN POINTS TODAY?

Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.

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WHAT ARE THEIR MOST PRESSING PAIN POINTS TODAY?

Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.

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WHAT IS THEIR VISION?
THEIR GO-FORWARD AGENDA?

Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.

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HOW DO YOU FIT AS PIECE IN THE PUZZLE IN PROVIDING A SOLUTION?

Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.

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SIZE, MATTERS

Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.

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YOU'VE GOT 3 AUDIENCES

Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.

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FOCUS ON THE BIG BLOCKS FIRST

HAVE THE COURAGE TO PLAY TO YOUR STRENGTHS

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MARKETING TOOLS NEEDED FOR YOUR SEARCH

YOU'VE GOT 3 AUDIENCES

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HOW TO WORK WITH RECRUITERS

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IS YOUR MARKETING SENDING THE RIGHT MESSAGE?

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COMPANY SIZE AND MATURITY MATTERS

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WHICH GO-MARKET-STRATEGY IS BEST FOR YOU?

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SHIFT THE PITCH; TAILORING FOR RESULTS

Coming Soon
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BIG ROCKS VS. PEBBLES

PUT THE FOUNDATIONAL BUILDING BLOCKS

IN PLACE FIRST

Resist the Urge to Jump Into Your Search without First Placing the Foundational Building Blocks in Place

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CONDITIONED WAY
OF APPROACHING A JOB SEARCH: 
PEBBLES-FIRST

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BETTER APPROACH:
BIG BLOCKS FIRST

TCA BRANDING SOLUTIONS 
A DIVISION OF PIPER STRATEGY LLC offers the comprehensive capabilities and deep industry knowledge necessary to help you solve the most complex issues of your organization. Since opening our doors in 2000, we’re proud to say that each year we have a bigger list of returning and new clients.

Want to experience the expertise of TCA BRANDING SOLUTIONS 
A DIVISION OF PIPER STRATEGY LLC for yourself? Give us a call today and let’s discuss what we can do for you.

TOOLS, TECHNIQUES & RESOURCES TO HELP GET THROUGH THE CLUTTER.

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TOOLS, TECHNIQUES, & RESOURCES TO HELP YOU MOVE THROUGH THE CLUTTER

Feeling Overwhelmed? You are Not Alone. Here are some Resources to Help Guide You.

BHC(TM):


BRUTALLY HONEST CONVERSATIONS.

WHY IT MATTERS. 

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ASK YOURSELF:

2 SEEMINGLY SIMPLE QUESTIONS

THAT CHANGE THE GAME

THE WORKSHEET:

WHAT ARE YOUR KEY DRIVERS?

WRITE THEM DOWN.

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THE FOLDER:

CREATE A SYSTEM TO ORGANIZE YOUR THOUGHTS.

THE GUT CHECK: 

ARE YOU TRULY ALIGNED? 

WHAT ELSE IS COMING UP?

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