IS YOUR BRANDING ALIGNED,
OR MISALIGNED,
TO YOUR NEXT CAREER MOVE OR LEADERSHIP ASPIRATION?
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STEP 1:
CLARITY &
THE POWER OF
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STEP 1:
CLARITY &
THE POWER OF BHCS™
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STEP 2:
MARKET VALIDATION & ALIGNMENT
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STEP 3:
UVP MINING
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STEP 4:
TARGET AUDIENCES
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STEP 5:
POSITIONING PLATFORM, MESSAGING & PITCH
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TCA BRANDING SOLUTIONS
STEP 6:
GO TO MARKET STRATEGY
KNOW ALL YOUR OPTIONS.
PICK THE GTM THAT WORKS BEST FOR YOUR SEARCH.
TCA was built on the premise of empowering clients to gain The Competitive Advantage (TCA) by helping them to unearth, understand, and OWN their unique value proposition, and then bring that forth with powerful, compelling branding that resets the stage for their success.
This is achieved by leading my clients through a progressive, proprietary strategic branding process on the front-end, and then strategically crafting marketing materials that are on-point, relevant, and relatable
to the intended target audience, as well as fully optimized for an ATS, online, or LinkedIn search.
To learn more how I have been able to change the game for my clients, take a look through the case studies below.
*All names, companies, and other pertinent information have been changed to protect client confidentiality.
WHAT DO YOU WANT?
Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.
WHAT DON'T YOU WANT?
Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.
MARKET
ALIGNMENT
Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.
THAT MAKE SENSE?
Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.
WHERE WILL I GET THE BEST TRACTION?
Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.
WHO IS YOUR TARGET AUDIENCE?
Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.
WHAT ARE THEIR MOST PRESSING PAIN POINTS TODAY?
Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.
WHAT ARE THEIR MOST PRESSING PAIN POINTS TODAY?
Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.
WHAT IS THEIR VISION?
THEIR GO-FORWARD AGENDA?
Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.
HOW DO YOU FIT AS PIECE IN THE PUZZLE IN PROVIDING A SOLUTION?
Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.
SIZE, MATTERS
Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.
YOU'VE GOT 3 AUDIENCES
Two seemingly simple questions; and yet you would be surprised at the awkward silence I hear on the phone when I ask these two questions.
TOOLS, TECHNIQUES & RESOURCES TO HELP GET THROUGH THE CLUTTER.
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TOOLS, TECHNIQUES, & RESOURCES TO HELP YOU MOVE THROUGH THE CLUTTER
Feeling Overwhelmed? You are Not Alone. Here are some Resources to Help Guide You.
BHC(TM):
BRUTALLY HONEST CONVERSATIONS.
WHY IT MATTERS.
ASK YOURSELF:
2 SEEMINGLY SIMPLE QUESTIONS
THAT CHANGE THE GAME
THE WORKSHEET:
WHAT ARE YOUR KEY DRIVERS?
WRITE THEM DOWN.
THE FOLDER:
CREATE A SYSTEM TO ORGANIZE YOUR THOUGHTS.
THE GUT CHECK:
ARE YOU TRULY ALIGNED?
WHAT ELSE IS COMING UP?
