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Meet Piper

Former Headhunter
with a Gift 
for Marketing Talent

Hello and welcome!

This is Shelly Piper, CEO & Founder of TCA Branding Solutions for The Messy Middle.

I am a former headhunter who went rogue ~10 years ago to follow my passion (obsession) for marketing talent.


Over the past 10+ years, I've worked 1:1 with 3,000+ professionals. I've learned a few things along the way. 

First, the unique needs and challenges of "The Messy Middle" are very real.


My vision for this site is to build a better understanding of these challenges and the strategies to overcome. 

So, what exactly is The Messy Middle™? 

It can be challenging to explain and better demonstrated by showing real-life examples and the branding strategies utilized to overcome. 

To learn more, head to the blog where I have showcased a few examples.

To your empowerment & success,


CEO & Founder, TCA Branding Solutions for The Messy Middle

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