Case Study #4: From Zero Traction to Landing Management Consulting Role in Payments Tech
Adam had repeatedly walked through the fire for years at a leading payments company.
He was always "taking one for the team," and called on to turn around severely jeopardized client relationships and failed project initiatives.
It was surprising to him that despite his significant achievements, he was getting zero traction with his existing resume.
In addition, the division he worked for was showing signs of shuttering soon.
Growing concerned, he reached out to me.
One of the biggest challenges top-performing job seekers face is that after years of driving for results, they are too close to it, meaning they are too close to the product (themselves).
Such was in the case as Adam.
But also on his original resume, the resume reads like a cut and paste from a job description. It outlined all his responsibilities but there were no key achievements or metrics that spoke to his leadership, his ability to deliver results, his ability to overcome adversity, and agilely pivot.
Through the Brand Transformation process, all these issues were addressed in his new resume and his narrative came together in manner that gave Adam credit for all that he had accomplished as an impressive leader.
Augmenting this Brand Transformation, Adam invested in a targeted Recruiter Distribution Service.
This integrated marketing campaign yielded significant traction, and within 1 month, Adam emailed me that he had landed an exciting new role in management consulting, and he was about to step into a brand new growth chapter in his career.