Case Study #5: From Zero Traction for >1 Year to Landing Dream Opportunity in Media & Entertainment
Paul had always envisioned moving to Los Angeles to land a highly coveted executive role within the Media & Entertainment industry.
As a Senior Director with 15+ years' experience and significant success in conceptualizing and operationalizing large entertainment venues, he had a vision of where he wanted to take his career.
But it had been over a1 year, and he was not getting any traction in the marketplace.
Frustrated, he reached out to me.
One of the biggest challenges top-performing job seekers face is that after years of driving for results, they are too close to it, meaning they are too close to the product (themselves).
Such was in the case as Paul.
But also, on his original resume, the resume reads like a cut and paste from a job description. It outlined all his responsibilities, but there are no key achievements or metrics that spoke to his leadership, his ability to deliver results, his ability to overcome adversity, or his ability to innovate ...the list goes on.
In the Brand Transformation, all these issues were addressed in his new resume and his narrative came together in manner that gave Paul credit for all that he had accomplished as a leader.
As a result of this Brand Overhaul, Paul was well-equipped to make a statement as he headed to Los Angeles, enabling him to land his dream opportunity within 6 months.