INCITE DEMAND
Taken right out of the marketing playbook for brands, Incite Demand was built on the premise that YOU ARE A BRAND.
Positioning yourself in the marketplace requires a process that is essentially no different than bringing a nascent or mature brand to the market – and therefore – a similar branding, go-to-market, and demand gen strategy should be deployed for best impact.
Think of it this way: YOU are a product.
As an executive leader seeking to command $1.5M-$10M in revenue (compensation) over the next 5 years – if you have not invested in a targeted brand, G2M, and demand generation strategy – you run the risk of:
►Sabotaging your search by sending too many messages, a confusing and diluted message, or the wrong message all together,
►Overlooking the stereotypes, pigeon-holing, and misalignment in the market that may be impeding your search,
►Missing the chance to position yourself as the Candidate of Choice for compelling opportunities calling to you at this time.
Why take that chance?
KNOW YOUR BRAND
First, you need to KNOW your brand.
Without this – you’re just an everyday commodity – left battling it out as a Commoner in a Cattle Call with the rest of the blokes.
We’ll get more into that later.
OWN YOUR BRAND
Then, once that’s in place, you need to OWN your brand.
When you OWN your brand – you behave differently.
You take your brand seriously.
You take your vision seriously.
As a result, you show up differently.
You take different (and bold) action.
You make a commitment to getting your voice and vision heard.
Is this you?
SOCIALIZE YOUR BRAND
This is your Service Description. Use this space to explain this service in more detail.
INCITE
[Verb] To Stimulate and Prompt Action.
See more @incitedemand.
DEMAND
[Taken out of the marketing playbook]
Demand Generation: The build of marketing programs that drive awareness and ultimately engagement in a company's brand.
OWN YOUR BRAND
GO-TO-MARKET STRATEGY & EXECUTION
OWNING YOUR BRAND means drawing that line in the sand and saying "YES. THIS IS THE DIRECTION I AM HEADING," and waffling when it comes time to execute the next steps of the process.
It means you are going BOLDLY into your job search or thought leadership pursuit; and mean business.
LEARN MORE ABOUT OUR PROPRIETARY BRANDING PROCESS
Providing a Holistic and Comprehensive Approach to Personal Branding
STRATEGIC MARKETING DELIVERABLES
Executive Marketing Dossier
GET IN THE GAME PACKAGE
For discerning executives (Vice President+ and C-Suite) offers the comprehensive capabilities and deep industry knowledge necessary to help you solve the most complex issues of your organization.
Comprehensive Strategic Branding Process
Resume
Cover Letter Package (Networking, Exploratory, & __)
LinkedIn Profile
Investment: $2,000
Go-to-Market Add-Ons
Targeted Recruiter Distribution
Competitive Research
Top Target List
EXPLORE INCITE DEMAND
At the Forefront
INTRODUCTORY CONSULTATION
Achieve Your Goals
STRATEGIC PLANNING SESSION
Expert Guidance
BRANDING & POSITIONING ANALYSIS
Grow Your Business
INTRODUCTORY CONSULTATION
Achieve Your Goals
THE TEAM
Where the Passion Begins
READY FOR A HIGHLY CONSULTATIVE, STRATEGIC,
AND 1:1 HIGH-TOUCH EXPERIENCE?
Small Business Consultant
WHO IS YOUR TARGET AUDIENCE?
DOES YOUR PRESENT MARKETING CAMPAIGN HIT THAT MARK, OR MISS THE MARK?
Associate Director
DO YOU HAVE CLARITY ON WHERE YOU ARE HEADED AT THIS JUNCTURE IN YOUR CAREER?
-What types of companies do you want to work for?
-What types of problems do you want to solve?
-What jazzes you? What bores you?
-What is the vision you hold for yourself, your career, and your impact 5 years from now?
Do you know?
Do you have clarity?
HAVE YOU CONDUCTED MARKET VALIDATION TO CONFIRM YOUR NEXT MOVE?
OR HAVE YOU MISSED THAT STEP, AND AS A RESULT, NOW OPERATE FROM A MYOPIC BUBBLE?
ARE YOU "SPRAYING AND PRAYING" THAT SOMETHING WILL "STICK" BY RUSHING TO MARKET WITH A WEAK PLAN AND RESUME THAT TRIES TO BE ALL THINGS FOR ALL PEOPLE?
Senior Advisor
AREAS OF SPECIALIZATION
I work primarily with clients at the intersection of Technology, Analytics, and Disruption from coast-to-coast (Silicon Valley to NYC), across many industries. I find this arena to be absolutely fascinating, and have worked with so many in these fields.
I also enjoy working with not just the program leaders, the visionaries, the GMs, the technologists, and the innovators in this space, ...but also those that support their work from behind the scenes, including the CFOs that enable them to navigate the ups and downs of the business and capitalize on opportunity; the HR Business Partners that help to empower tech leaders in navigating complex, time-sensitive talent challenges; the Ops, the Marketing and Product Managers, and the Channel and Sales Cultivators that make it happen; the M&A Masters that enable organizations to grow dynamically when and where needed.
It's all part this one big, often messy ecosystem that just keeps charging forward, and I love being a part of that crazy momentum and vibe.
I also work extensively with clients in the Media & Entertainment, Healthcare (non-clinical), Pharmaceutical (non-clinical), Retail, CPG, and Hospitality industries.
On an almost consistent basis, I find clients struggle to organize and articulate their achievements and unique contributions in a way that is compelling and relevant to their target audience.
Often, it is because they are "to close to it."
Other times, it is because they are top performers who tend to be too hard on themselves, and therefore get stuck.
By working with a skilled professional who can facilitate a powerful process that gets to the root of the matter, we are able bring their true contributions (and brilliance!) to life and give them credit where credit is due.
LINKEDIN "SOCIALIZE YOUR BRAND" SERVICE:
FOR THOUGHT LEADERS, CONSULTANTS, AND INNOVATORS LOOKING TO GET THEIR MESSAGE OUT
AND DRIVE ENGAGEMENT | $995 PER POST
(6 POSTS AT A SIGNIFICANT COST-SAVINGS | $695 PER POST)
SPECIAL PRICING FOR EXISTING AND RETURNING CLIENTS | $1,500 SOCIALIZE YOUR BRAND PACKAGE THAT INCLUDES THE DEVELOPMENT OF (2) LINKEDIN BLOGGING POSTS AND THE SOCIALIZE YOUR BRAND TOOLKIT
There's tremendous value in blogging consistently.
By publishing thought-providing, educational, and engaging content that positions you as a thought leader, you will maintain mindshare with your network, cultivate trust/credibility,
and differentiate your brand within a crowded marketplace.
Let me make blogging easy for you.
In our work together, I facilitate the brainstorming of ideas, and then bring your ideas to life in a manner that is targeted to your intended audience, speaks "their language," and engages their readership, while maintaining your authentic voice.
This service includes: 1 to 2 (60-minute) brainstorming sessions, blog post content development, header graphic, and recommended text for sharing the post via social media, along with the Socialize Your Brand Toolkit that provides specific instruction on how to set up your campaign.
For existing and returning clients, I offer a specially discounted Socialize Your Brand package that includes the development of (2) Targeted Blog Posts for LinkedIn.
LINKEDIN "SOCIALIZE YOUR BRAND" SERVICE
FOR RETURNING CLIENTS
TRANSITIONING FROM A JOB SEEKER
TO CUSTOMER-FACING ROLE | $495
FOR NEW CLIENTS | $795
You landed your new exciting, customer-facing role. Congratulations!
But now that you are shifting gears ...does your LinkedIn profile serve you?
Let's face it. The first time you reach out to your prospective customers, vendors, partners, and the company's client base,
the first those contacts do is check you out on LinkedIn to understand who you are, the company you represent, and if you can provide a solution they need ...and if they want to conduct business with YOU.
This service is for sales, business development, relationship management, and brand evangelizing professionals and executives in need of converting their profile from that of a "job-seeker" to customer-facing.
Having a product/service brand-oriented LinkedIn profile is game-changing for those needing to drive new customer acquisition, strategic alliances, and business growth.
When a prospective customer is sourcing on LinkedIn for a new provider, having your profile set up so that it is not only highly optimized for this search, but also crafted to build immediate differentiation from your competitor and cultivate trust and credibility, is crucial.
Their perception of YOU starts RIGHT HERE.
This service includes a 1-hour comprehensive consultation call; the development of optimized, branded content for the Header, About, and Most Recent Employment sections; and, and the Socialize Your Brand Toolkit to guide you in jumpstarting your new social brand and outreach strategy.
LINKEDIN "SOCIALIZE YOUR BRAND" SERVICE
FOR RETURNING CLIENTS
TRANSITIONING FROM A JOB SEEKER
TO CANDIDATE-FACING ROLE | $495
FOR NEW CLIENTS | $795
You landed in your new exciting role either in human resources, as a manager, or member of the leadership team ...congratulations!
But now that you are shifting gears ...does your LinkedIn profile serve you?
As part of your new role, either as someone responsible for talent acquisition or for leading teams for results, you are required to be the "face" of the company, and attract great talent.
Let's face it. The minute a candidate is interested in your company, and you have reached out to him or her for the initial phone screen to get the conversation started, s/he will be looking up you and your company up on LinkedIn.
What message do you want to convey about the unique culture and opportunities your company offers?
What message to you want to convey about your leadership and management style?
Why would top talent be compelled to want to work for you?
Remember, in today's highly digitally socialized world, the "dance" of talent attraction and engagement starts here, right on LinkedIn.
This service includes a 1-hour comprehensive consultation call; the development of optimized, branded content for the Header, About, and Most Recent Employment sections; and, the Socialize Your Brand Toolkit to guide you in jumpstarting your new social brand and outreach strategy.
GALLERY
Featured Showcase
STEP 1:
CLARITY ON THE FRONT-END, IS PARAMOUNT
Clarify with brutally honest conversations that yield clarity, and stop you from spinning your wheels.
Ask yourself two simple questions:
...What do I want?
...What don't I want?
Clarity is the #1 Crucial Step and Foundational Building Block in the Branding Process.
If you don't have some level of clarity on where you are headed, you are not ready to be branded, and would be spinning your wheels in investing in any branding services at this juncture. Go back to Square 1, and get clear. This is paramount.
STEP 2:
WHO IS YOUR TARGET AUDIENCE?
Based on the direction clarified in Step 1, ask yourself:
...Who is my target audience?
...Where, from a cultural and value perspective, would be a best fit for me?
...Where do I fit in today's market to provide the most value?
...Where will I get the best traction?
...Based on the size of the company, exactly where would I fit in?
...Based on the key drivers for my search, which types of industries & companies will meet those needs?
Defining and Understanding Your Target Audience, is the Next Step to Powerful Branding.
STEP 3:
WHAT DO THEY CARE ABOUT?
Now this is where it can get tricky.
Ask yourself:
...What is my target audience's most pressing needs in today's marketplace?
...How does my offer fit into that puzzle?
...What are their biggest pain points?
...What are their biggest opportunities?
...Based on that industry, what trends are impacting their business?
...Based on the size of the company, what are their biggest challenges right now?
...Based on disruptive changes and trends impacting their business, how can I provide value?
The more you understand and can speak to your audience's most pressing needs, the better opportunity you have to become the candidate of choice.
STEP 4:
DIFFERENTIATION.
WHY YOU?
Next, understand and define your value proposition as it relates to your target audience. Ask yourself:
...What is my magic mojo?
...What is my sweet sauce?
...Why should they choose me from 100s of other candidates?
...What is my unique value proposition?
...How do I make it relevant and relatable to my target audience?
...How do I differentiate my offer from 100s of other candidates?
Understanding YOUR Unique Value Proposition and How it Fits into the Needs of Your Target Audience, is the Next Key Step to Powerful Branding.
STEP 5: SOCIALIZE
CHOOSE THE RIGHT GTM (GO-TO-MARKET) STRATEGY FOR YOUR SEARCH
OWN YOUR BRAND
Following branding, it is important to understand the various go-to-market channels available to you, and which of those channels are the best fit for your particular search.
To effectively socialize your brand, ask yourself:
...How will you reach your target audience?
...How will you reach the decision-makers?
...Are you aware of all the channels available to you to reach those decision-makers?
...Have you chosen the right go-to-market (GTM) strategy for your search?
...Or will you be spinning your wheels?
...Once you have their attention, how will you pitch to them?
There are several different GTM (go-to-market) strategies. What is good for one individual, may not be the right channel for someone else. Before heading to the market, it's important to understand how the market works, what your options are, and then choose the GTM that is best for your search.
TCA BRANDING SOLUTIONS
PROPRIETARY 5 STEPS
OF EFFECTIVE PERSONAL BRANDING
GAME PLAN CRITERIA #6:
DEFINE & TAILOR YOUR
POSITIONING STATEMENT
How will you tailor your pitch to gain best traction in the market?
How do you tailor your positioning statement so that is is relevant to your target audience?
Do you know?
STRATEGIC PLANNING & INTAKE PROCESS SESSION
Set the Stage. Gain Clarity.
INCITE DEMAND has worked with this client from the very beginning - and we’re happy to be their partner throughout their journey. Together, we have achieved outstanding results, and it has been a pleasure to watch their business grow.
WHAT IS YOUR GO TO MARKET STRATEGY?
WHERE IS THE BREAKDOWN THAT IS IMPEDING YOUR SEARCH?
DO YOU KNOW?
HAVE YOU BUILT OUT ALL THE ASPECTS F A SUCCESSFUL JOB SEARCH?
OWN YOUR BRAND
