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TCA'S PROPRIETARY BRANDING PROCESS

Welcome to EMPOWERING
NEW POSSIBILITIES™, a Consulting Firm that helps businesses like yours achieve unique goals. Our expert professionals will partner with your business to deliver tailor-made practical solutions, fast. Since 2000, we’ve supported numerous clients - and we’re confident we’re the right Consulting Firm for you.

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EMPOWERING
NEW POSSIBILITIES™ SERVICES

CLARITY EXERCISES

MARKET VALIDATION

STORY GATHERING & UVP MINING

MARKET ALIGNMENT & TARGET AUDIENCE

POSITIONING PLATFORM, MESSAGING & PITCH

GO TO MARKET STRATEGY

CLARITY + THE POWER OF BHC'S

EMPOWERING
NEW POSSIBILITIES™ SERVICES

Proven Results

CLARITY & THE POWER OF BHCS

Looking to develop your business but not sure where to turn? Need help planning or executing your next project? Let us guide you. Any organization can move forward with small incremental changes, but building for the future in today’s rapidly evolving environment means taking bold chances and making insightful decisions.

STRATEGIC PLANNING SESSION

...MARKET VALIDATION

...UVP MINING & STORY CAPTURE

...MARKET ALIGNMENT

...TARGET AUDIENCE

...THE PUZZLE ASSESSMENT

CLARITY - GAME-CHANGING

CHANGES THE STAGE IN BRANDING

RESETS THE PERCEPTION OF YOUR OFFER IN TH MARKETPLACE

MARKET VALIDATION -- BEFORE WE CAN MOVE FORWARD... 

HYBRID APPROACH

CUSTOMIZED QUESTIONS FOR YOU 

THINK DEEPER 

2 PHONE CALLS , DEEP WORK

MAGIC HAPPENS HERE

THE VALUE I PROVIDE TO PEOPLE IS THIS: 

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We examine what organizations are doing to stay relevant and competitive in this fast-paced world, and which ones are doing it best. We then strategize using smart tools and global resources in order to understand the implications of every choice our clients can make. Get in touch to learn more about how this service can help you.

Contact us and find how our services can benefit your company.

Get in Touch

CLARITY 
THE POWER OF BHCS

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MARKET VALIDATION & ALIGNMENT

MARKET VALIDATION AND ALIGNMENT

TARGET AUDIENCE & PUZZLE FIT

TARGET AUDIENCE & PUZZLE FIT

POSITIONING STATEMENT & MESSAGING

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STEP 1:
CLARITY
& THE POWER OF BHCS

Clarity is paramount; and the #1 most crucial step in effective branding. If you do not have some level of clarity on where you are headed, you are not ready to be branding, and would be spinning your wheels in investing in any branding services at this early juncture.

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STEP 2:
MARKET VALIDATION & ALIGNMENT

At times, further validation might be needed to ensure that you are aligned correctly in the marketplace.

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STEP 3:
KNOW THY AUDIENCE

Effective personal branding is no different

than bringing a product or a service to the market.


It is always about knowing who your target audience is;

and then understanding who they are and what they care about; what their pain points are.


In our work together, we dig into this critical aspect to ensure that your branding

is relevant, compelling, and aligns to their needs. 

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STEP 3:

THE PUZZLE:

HOW DO YOU FIT INTO THAT PUZZLE AS A SOLUTION PROVIDER TO THEIR MOST PRESSING NEEDS? 

Effective personal branding is no different

than bringing a product or a service to the market.


It is always about knowing who your target audience is;

and then understanding who they are and what they care about; what their pain points are.


In our work together, we dig into this critical aspect to ensure that your branding

is relevant, compelling, and aligns to their needs. 

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STEP 4:

VALUE PROPOSITION

BRANDING STATEMENT & DIFFERENTIATION

SHIFT THE PITCH WHEN, WHERE NEEDED 

In our work together, we will unearth critical skillsets you bring to the table that uniquely and powerfully differentiate you, and then align that with a value proposition
that is compelling to your target audience.

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STEP 4:
GTM STRATEGY

Getting your personal brand out there in the marketplace, and determining which channel strategies are best for your particular search, is a process that is no different than if you were to bring a product or a service to the market.


Not all go-to-market channels are the same; some are definitely more effective than others.


It all depends on the unique caveats of your individual search.


In our work together, we will discuss

which G2M strategies are best for your search. 

LEARN MORE ABOUT OUR PROPRIETARY PROCESS THAT HAS LEAPFROGGED RESULTS FOR CLIENTS FOR >10 YEARS

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OWN YOUR BRAND STEP 1:
CLARITY 
THE POWER OF BHCS

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OWN YOUR BRAND STEP 2:
MARKET VALIDATION & ALIGNMENT

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OWN YOUR BRAND: STEP 3
TARGET AUDIENCE & PUZZLE FIT

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OWN YOUR BRAND: STEP 4
UVP MINING

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OWN YOUR BRAND - STEP 5: 
POSITIONING & MESSAGING

Get in Touch
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OWN YOUR BRAND - STEP 6:

GTM STRATEGY

Get in Touch