TCA'S PROPRIETARY BRANDING PROCESS
Welcome to EMPOWERING
NEW POSSIBILITIES™, a Consulting Firm that helps businesses like yours achieve unique goals. Our expert professionals will partner with your business to deliver tailor-made practical solutions, fast. Since 2000, we’ve supported numerous clients - and we’re confident we’re the right Consulting Firm for you.
EMPOWERING
NEW POSSIBILITIES™ SERVICES
CLARITY EXERCISES
MARKET VALIDATION
STORY GATHERING & UVP MINING
MARKET ALIGNMENT & TARGET AUDIENCE
POSITIONING PLATFORM, MESSAGING & PITCH
GO TO MARKET STRATEGY
CLARITY + THE POWER OF BHC'S
EMPOWERING
NEW POSSIBILITIES™ SERVICES
Proven Results
CLARITY & THE POWER OF BHCS
Looking to develop your business but not sure where to turn? Need help planning or executing your next project? Let us guide you. Any organization can move forward with small incremental changes, but building for the future in today’s rapidly evolving environment means taking bold chances and making insightful decisions.
STRATEGIC PLANNING SESSION
...MARKET VALIDATION
...UVP MINING & STORY CAPTURE
...MARKET ALIGNMENT
...TARGET AUDIENCE
...THE PUZZLE ASSESSMENT
CLARITY - GAME-CHANGING
CHANGES THE STAGE IN BRANDING
RESETS THE PERCEPTION OF YOUR OFFER IN TH MARKETPLACE
MARKET VALIDATION -- BEFORE WE CAN MOVE FORWARD...
HYBRID APPROACH
CUSTOMIZED QUESTIONS FOR YOU
THINK DEEPER
2 PHONE CALLS , DEEP WORK
MAGIC HAPPENS HERE
THE VALUE I PROVIDE TO PEOPLE IS THIS:
1
2
3
3
34
We examine what organizations are doing to stay relevant and competitive in this fast-paced world, and which ones are doing it best. We then strategize using smart tools and global resources in order to understand the implications of every choice our clients can make. Get in touch to learn more about how this service can help you.
Contact us and find how our services can benefit your company.
CLARITY
THE POWER OF BHCS
TITLE
Subtitle
This is your Text paragraph. It’s a great place to add a description of your business, your site or what you do. Use this space to add information for your users, write about your philosophy or your journey and define your distinguishing qualities. Consider adding an image for extra engagement.
MARKET VALIDATION & ALIGNMENT
MARKET VALIDATION AND ALIGNMENT
TARGET AUDIENCE & PUZZLE FIT
TARGET AUDIENCE & PUZZLE FIT
POSITIONING STATEMENT & MESSAGING
STEP 1:
CLARITY
& THE POWER OF BHCS
Clarity is paramount; and the #1 most crucial step in effective branding. If you do not have some level of clarity on where you are headed, you are not ready to be branding, and would be spinning your wheels in investing in any branding services at this early juncture.
STEP 2:
MARKET VALIDATION & ALIGNMENT
At times, further validation might be needed to ensure that you are aligned correctly in the marketplace.
STEP 3:
KNOW THY AUDIENCE
Effective personal branding is no different
than bringing a product or a service to the market.
It is always about knowing who your target audience is;
and then understanding who they are and what they care about; what their pain points are.
In our work together, we dig into this critical aspect to ensure that your branding
is relevant, compelling, and aligns to their needs.
STEP 3:
THE PUZZLE:
HOW DO YOU FIT INTO THAT PUZZLE AS A SOLUTION PROVIDER TO THEIR MOST PRESSING NEEDS?
Effective personal branding is no different
than bringing a product or a service to the market.
It is always about knowing who your target audience is;
and then understanding who they are and what they care about; what their pain points are.
In our work together, we dig into this critical aspect to ensure that your branding
is relevant, compelling, and aligns to their needs.
STEP 4:
VALUE PROPOSITION
BRANDING STATEMENT & DIFFERENTIATION
SHIFT THE PITCH WHEN, WHERE NEEDED
In our work together, we will unearth critical skillsets you bring to the table that uniquely and powerfully differentiate you, and then align that with a value proposition
that is compelling to your target audience.
STEP 4:
GTM STRATEGY
Getting your personal brand out there in the marketplace, and determining which channel strategies are best for your particular search, is a process that is no different than if you were to bring a product or a service to the market.
Not all go-to-market channels are the same; some are definitely more effective than others.
It all depends on the unique caveats of your individual search.
In our work together, we will discuss
which G2M strategies are best for your search.
LEARN MORE ABOUT OUR PROPRIETARY PROCESS THAT HAS LEAPFROGGED RESULTS FOR CLIENTS FOR >10 YEARS
OWN YOUR BRAND STEP 1:
CLARITY
THE POWER OF BHCS
OWN YOUR BRAND STEP 2:
MARKET VALIDATION & ALIGNMENT
OWN YOUR BRAND: STEP 3
TARGET AUDIENCE & PUZZLE FIT
OWN YOUR BRAND: STEP 4
UVP MINING
OWN YOUR BRAND - STEP 5:
POSITIONING & MESSAGING
